Philipp Gloeckler and Stephan Uhrenbacher launched the online based shop www.AvocadoStore.de, a digital marketplace for sustainable products.
They won the WirtschaftsWoche-Gründerpreis in 2010 with their concept, which allows retailers to sell ecologically and socially responsible products. The founders make money by the provision they get from each deal. All retailers are asked to be as transparent as possible towards their customers in regard to the sustainability of their products. Users can leave a review about the seller to also encourage a sustainable shopping experience for future customers. We are happy that Philipp Gloeckler will come and visit us at the Jam to share some of his experience and give some input about his understanding of sustainability today.